The label VIRTUES symbolizes heritage, fusion and craft.
Through the years the designers have underlined their presence among the country’s premium designer fraternity.
Continuously evolving while upholding the country’s finest handicrafts and textile heritage, has been the core of the brands endeavours with each collection.
Through the years, the Virtues team has managed to revive the country’s rich heritage of Kalamkaris, Ashavallis, Kota, Mashru, Bagru prints, homegrown indigo and many more.
Virtues has remained the only label to showcase at country’s most premier fashion platforms from Gujarat. They have also showcased at the prestigious Miami International Fashion Week and London Premier India Fashion Week.
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“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.”